This year, we’ve seen the real estate industry continue to go full steam ahead with ongoing trends. Here’s a 2023 recap of some of the most significant ones.

When the world is crying out for austerity, and businesses are watching every penny, here’s why skimping on advertising could actually hurt your RE business.

Is the real estate industry, bold enough, or even capable of, recognizing that the traditional ways of doing things may not always be the best? We say yes…

Ensuring that a product or service is relevant to a consumer is paramount for successful marketing. But how do you stay relevant in a rapidly changing market?

With so much turbulence affecting buyers, sellers, banks, builders, investors and estate agencies, we break down the trends that are shaping the UK market.

Realforce is delighted to welcome Joe Manning as our new Support and Customer Success Manager for new and existing partners within the United States

Could Vendor-Paid Advertising be a blueprint for real estate success in any region? We unpack the pros and cons for brokerages, agents and their sellers…

In this flashback clip from 2021, then-VP of Svensk Fastighetsförmedling, Erik Wikander shares how today’s agents can fill the pipe with more leads.

With luxury property, marketing to the right customers is paramount and may involve reaching further afield, even internationally, to find the perfect buyer.

With customer information stored throughout the online property journey, and cybercrime on the rise, here’s what every agent needs to know about data security.

In the last couple of decades, the sheer volume of data has skyrocketed. But for real estate agents, is this abundant wealth of data a blessing or a curse?

The future looks bright for Realforce (formerly Adfenix) with funding from Spiltan Invest, Industrifonden, Starbright Invest and former owners and employees.

Breakit reports that Spiltan, Industrifonden, and other investors will support Realforce on a global journey to simplify marketing for real estate.

Brokerages still don’t have a grasp of data-led decision making, and the first step is recognising that good decisions come only from good quality data.

With qualified, high-quality lead generation the holy grail for many real estate agencies, we shine a light on three of the best, often underrated, strategies.

The Real Estate One Family of Companies Puts Power in Agents’ Hands With Proven Digital Marketing Strategies by Realforce.

Technology is changing the world, from the rise of fintech, to the boom in online dating Apps, so why is the property industry behind the digitization curve?

When evaluating ROI, multiple interpretations, differing metrics, and conflicting opinions may slow you down. But Realforce offers real estate an alternative.

The benefits of embracing tech: for today’s agents, Real Estate in the digital age means boosting efficiency and productivity using a whole new set of tools.

Even before Realforce, Adfenix was already a truly unique tech operation. We ask Realforce Chief Technology Officer, Adam Horner for a behind-the-scenes look…

Adfenix and Realforce CEO and Co-Founder André Hegge shares the Adfenix story from start-up to rebrand.

Following two key acquisitions, Real Estate marketing company, Adfenix, adopts a new name as a first-of-its-kind Marketing Operations platform for real estate.

Adfenix has been included in the list of the hottest companies currently operating in the competitive and fast-growing sector of martech.

Sierra Sotheby’s International Realty Launch Digital Marketing Initiative to Promote Agents, Listings and the Brokerage, in Partnership with Realforce.

Today, 60% of large tech companies say they have a designated marketing operations role in place, learn more about implementing successful marketing operations.

What is proptech exactly? It is the approach whereby technology is used to harness and promote more efficient systems rooted in digital solutions and cater to new consumption patterns within the real estate industry.

CENTURY 21 Redwood Realty and Realforce have partnered to dramatically increase the exposure of their clients’ homes.

Real estate technology (proptech) is expected to grow and receive investments of $69 trillion by 2030, as per the Emerging Trends in Real Estate Europe 2021 report.

Charles Reinhart Realtors and Realforce have partnered to scale up the digital presence of the Michigan brokerage, covering the greater Ann Arbor area.

The #1 Coldwell Banker franchise affiliate in the world – has partnered up with Realforce to advertise the QuickBuy immediate offer program and increase lead conversion by way of strategic targeting and nurturing.

Who’s Who In Luxury Real Estate and Realforce have partnered to bring super-charged targeted promotion to LRE® members' properties through their newest product.

Proptech improves real estate processes and changes how investors, agents, owners, and customers operate. What are the major 2022 proptech trends?

Realforce is delighted to announce a new partnership with esteemed real estate firm Carolina One, devoted to helping customers in the Metro Charleston, South Carolina area with their real estate needs.

Real estate is considered the most important and largest asset class in the world, yet it is known for being resistant to change and, today, is still in the early stages of tech adoption, especially when compared to other industries.

The impact and importance of digital marketing in real estate is undeniable, and although it is a difficult mechanism to wield effectively at first, those that do without it entirely simply don’t get very far...