8 Ways Proptech Innovation Thrives In An Ego-Free Climate

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Is the real estate industry, bold enough, or even capable of, recognizing that the traditional ways of doing things may not always be the best? We say yes…

Rebecca Poynton
Nov 6, 2023
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Real estate isn’t changing. It already has.  

You may have noticed that real estate, like many industries, has been undergoing a significant transformation. You may have also noticed that one of the biggest catalysts for this change is proptech, a term that encapsulates the wave of innovative technologies designed to refine and enhance all aspects of the real estate sector. 

However, the successful integration of proptech (and indeed, any progress in real estate) arguably requires a mindset of innovation without ego. What do we mean by that? 

Innovation without ego is a concept that encourages the adoption of new ideas and technologies without the hindrance of personal or corporate pride. It's about recognizing that the traditional ways of doing things may not always be the best. 

In a nutshell, it’s really about being open to change. In an industry like real estate which is infamous for being resistant to change, this is huge. 

Proptech has fueled real estate innovation

The adoption of proptech can streamline operations, improve customer service, and increase efficiency. However, the transition can be challenging for those entrenched in traditional real estate practices. This is where the concept of innovation without ego comes into play.

It requires a willingness to embrace change and a commitment to learning. It's about acknowledging that there might be a better, more efficient way of doing things and being open to exploring it. 

It also includes being open to failure and using that to fine-tune future decisions. In fact, one industry writer talks about how progressive innovation is really more on-the-go: “...it is no longer possible for any forward-thinking company to fully bake everything before it reaches the customer…[]...Early engagement of beta users (both internal and external) is becoming critical in order to best understand the relevance and usability of a service or product.” 

Here are eight simple reasons why proptech innovation without ego is crucial for all property stakeholders: 

1. Collaboration

Innovation without ego encourages collaboration among proptech leaders. It allows for open and constructive discussions, where everyone's ideas and perspectives are valued, leading to even more diverse and innovative solutions.

2. Adaptability

Proptech is an evolving industry with rapidly changing technologies and market conditions. A leader who embraces innovation without ego is more likely to adapt to these changes and pivot their strategies when necessary, staying ahead of the competition.

3. Empowerment

When leaders prioritize innovation over ego, they empower their team members to contribute their ideas and take ownership of their work. This fosters a culture of creativity and problem-solving, leading to increased motivation and higher performance.

4. Customer-Centricity

Proptech leaders who set aside their egos are more focused on meeting customer needs and providing value. They are open to feedback and are willing to make necessary adjustments to their products and services to ensure customer satisfaction, which really is the ultimate goal.

5. Risk-Taking

Innovating in the proptech industry often involves taking risks and trying new ideas. Leaders who put ego aside are more willing to take calculated risks, experiment with new technologies, and explore uncharted territories, potentially leading to groundbreaking advancements.

6. Continuous Improvement

Ego can hinder growth and prevent leaders from acknowledging their own limitations. Leaders who prioritize innovation without ego actively seek feedback, learn from failures, and continuously improve themselves and their offerings. The real estate industry faces numerous challenges, such as affordability, sustainability, and inefficiencies in processes. By pushing the boundaries of traditional practices, proptech innovation can contribute to transforming the industry, making it more sustainable, affordable, and technologically advanced.

7. Market Differentiation

Proptech is a fairly young but already competitive industry, and innovation plays a critical role in helping companies stand out from their competitors. By introducing innovative products, services, or business models, proptech companies can differentiate themselves in the market, attract more customers, and gain a competitive advantage by creating and delivering ever-improving, user-intuitive solutions. 

8. Industry Progression

Proptech leaders who prioritize innovation over ego contribute to the overall progression of the industry. Their willingness to collaborate, adapt, and take risks helps drive forward advancements in technology, efficiency, and customer experience for the benefit of the entire proptech ecosystem. It allows for the creation of cutting-edge solutions that improve efficiency, enhance user experiences, and enable automation in various aspects of real estate, such as property management, construction, and sales.

For example, Forbes reported that the three trends driving proptech innovation in 2023 are 1) the Internet of Things, 2) Fintech and flexible payments and 3) Remote work. Not only are these three areas driving the space, their impact is paving the way for property stakeholders to learn how to meet customer expectations in new, exciting ways they’ve never thought of before. 


Innovation without ego clearly has an endgame in sight, and, surprise surprise, it has everything to do with making the lives of customers easier. For example, many studies, including the ones mentioned above, cite that digital twin technology is one of the most important strategic areas stakeholders are looking at. And yet there is still a huge gap when it comes to how much audiences understand about this technology and its potential benefits. 

This is something we at Realforce have come to understand deeply, through years of industry experience and working with hundreds of agents. We understand that today’s real estate professionals need tech that really helps them strategize and communicate their point of difference vividly yet succinctly, leveraging their unique brand strength. 

Ultimately, Realforce is designed for an industry where the average agent may be using up to 12 different software solutions across 82 categories. We are not trying to dominate with a specific marketing activity. In a large network of agents and offices, Realforce needs to play well with other suppliers that are targeting specific interests for the agent or brokerage. 

As a result, we accommodate entire marketing operations, whatever that looks like and whichever technologies are being used.  As Realforce CEO André Hegge puts it, “the customers that get the most out of Realforce use the capabilities to execute their own strategy”. That’s the real goal. 

As constant innovators, Realforce is looking to relieve some of the financial pressure on our customers, through a new feature called Seller’s Choice. It will enable agencies/ brokerages to recommend personalised marketing strategies to homeowners, who can then choose and purchase their own marketing. While Seller’s Choice will have a very Realforce feel, this recent article gives an idea of how vendor-paid models operate around the world.

Our mission is to simplify and modernize the technology stack for marketing teams in real estate.
Our mission is to simplify and modernize the technology stack for marketing teams in real estate.