Coldwell Banker Real Estate Group Partners With Realforce To Increase Lead Conversion Through Advertising
Coldwell Banker Real Estate Group – the #1 Coldwell Banker franchise affiliate in the world – has partnered up with Realforce – the marketing platform for real estate – to advertise the QuickBuy immediate offer program and increase lead conversion by way of strategic targeting and nurturing. Powered by AI and 100% automated, Adfenix is known in the industry for untangling the complexities within real estate marketing. Using the Realforce platform, the new initiative from Coldwell Banker Real Estate Group will include a paid lead generation campaign, specifically designed to reach consumers at different parts of the sales funnel, to teach them about the immediate offer process. The campaigns will be strategically built to include targeting, messaging, ad optimization, omni-channel nurturing and more.
Tommy King, VP of Marketing at Coldwell Banker Real Estate Group says, “having explored multiple avenues to augment our digital advertising tools for agents and vendors, for this advertising campaign, we needed a team that was going to truly dig in WITH us, not FOR us. I wanted extra brains to think this through, not just another ad buying platform with no real skin in the game.”
Working closely with King, US Director at Realforce, Philip Hegge, adds, “we are excited to have the opportunity to contribute to this advertising campaign with Coldwell Banker Real Estate Group. The holistic approach Realforce provides helps to build trust between agents and sellers, something we believe is a valuable commodity in the world of real estate.”