Last updated : Monday, 20 March 2023

We use cookies, tracking pixels and similar technologies on our website (collectively referred to as “cookies”). We use the cookies to which you consent when you first enter our website. Some of the cookies are necessary and must be stored for the session to enable, for example, login functionalities and cookies preferences.

Our main purposes for using cookies are to enable certain features (e.g. logging in), to track website usage (e.g. analytics), to store your user settings (e.g. timezone, notification preferences), and to personalize your content (e.g. advertising and interest-based marketing, language preferences). The cookies we use are described more below.

If you have any questions, please send us an email to If you want to know more about our processing of your personal data, please refer to our Privacy Policy.

‍What are cookies?

Cookies are pieces of code or text files which are stored on your laptop, mobile phone or other device when you visit our website. They may collect personal data but in most cases the data will be de-identified, meaning that the data itself does not reveal your identity.

There are different kinds of cookies and pixels

Cookies. Used to enable website providers to recognize your browser when you revisit a website and to save data such as your user name and preferred language settings.

Tracking Pixels. Used to collect information about what you click on and what you are interested in to enable relevant, interest-based advertising on websites such as Facebook and LinkedIn.

The cookies we use have different lifespans

Session cookies. They last from when you enter our website until you leave the website or close your browser window.

‍Persistent cookies. They are stored on your device until they expire or until you delete them.

‍The cookies we use can either be sent by us or by a third party

First-party cookies. They are sent by us when you visit our website.

Third-party cookies. They are sent by our advertising and analytics partners, such as Facebook and Google, when you visit our website.

What cookies do we use?

Google Analytics and Tag Manager. We use these Google tools to analyze visitors’ behavior and the traffic to our website, which helps improve your experience of the site. These cookies provide us with anonymised, aggregated data regarding for example, how many unique visitors we have, from which countries they come, how long they stay on the website and what they click on. In other words, they collect data about how our visitors interact with the website and geographical data. We use a feature called IP anonymisation and cannot connect this data to you. Google Tag Manager is used mainly to integrate and manage Google Analytics and third-party tags.

Meta Pixel. We use the Meta Pixel to track user behavior, which enables us to send you relevant, targeted advertising on Facebook. It’s a tracking pixel that collects information about you, which is used to build and optimize target audiences for Facebook ads. For example, it collects and sends data, which is connected to an identifier such as your name or IP-address, to Facebook regarding your visit to our website and what you clicked on. The pixel sends this data to Facebook where it’s matched with your user profile if you have one. So when we create an ad on Facebook, we can ask Facebook to target the ad to people having visited our website and then it might pop up in your feed. We do not collect or store any personal data about you through the Pixel. If you’re curious about the Facebook Pixel or how Facebook uses personal data, please read their Data Policy and Cookie Policy.

LinkedIn Pixel. We use LinkedIn Pixel for conversion tracking on our website. The pixel is integrated on our website and a cookie is set on your device by LinkedIn. LinkedIn is informed that you have visited our website and from what IP address. Timestamps and events such as page views are also stored. This enables us to statistically evaluate the use of our website in order to optimize it. We learn, for example, which ad or interaction on LinkedIn brought you to our website. This allows us to better control how our ads are displayed.

How can you control the use of cookies?

When you first visit our website, you are presented with a cookie banner that allows you to either consent or not consent to our use of cookies. If you consent,the relevant cookies will be stored on your device by your web browser. If you do not consent, we will only use cookies that are necessary for the website to work properly for as long as you stay on the website.

Blocking or removing cookies

Most web browsers have settings where you can manage the use of cookies on your device. You can block certain types of cookies from being placed on your device. You can also choose to remove cookies already placed on your device. For more information, please refer to your web browser instructions and settings.

Sharing of data

We may share information about your use of our website with our social media advertising and analytics partners such as Google, Facebook/Meta and LinkedIn. We only do this to deliver and market our own services with our partners’ help. We do not share or transfer personal data to third parties for their direct marketing purposes without your permission. We never sell your personal data to third parties. Please note that you can change your advertising settings on several social media platforms, such as Facebook.

Contact Us

Realforce AB, company registration number 556951-2451, is a Swedish liability company incorporated under the laws of Sweden, with its registered office at Storgatan 53, 411 35 Gothenburg, Sweden. We are the responsible legal entity for our use of cookies and collection of personal data (data controller). We comply with the applicable laws including the General Data Protection Regulation (GDPR). Please contact us with any question you may have about this Cookie Policy by sending an email to and we will get back to you promptly.

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