Last updated : Monday, 20 March 2023
Our main purposes for using cookies are to enable certain features (e.g. logging in), to track website usage (e.g. analytics), to store your user settings (e.g. timezone, notification preferences), and to personalize your content (e.g. advertising and interest-based marketing, language preferences). The cookies we use are described more below.
What are cookies?
Cookies are pieces of code or text files which are stored on your laptop, mobile phone or other device when you visit our website. They may collect personal data but in most cases the data will be de-identified, meaning that the data itself does not reveal your identity.
There are different kinds of cookies and pixels
Cookies. Used to enable website providers to recognize your browser when you revisit a website and to save data such as your user name and preferred language settings.
Tracking Pixels. Used to collect information about what you click on and what you are interested in to enable relevant, interest-based advertising on websites such as Facebook and LinkedIn.
The cookies we use have different lifespans
Session cookies. They last from when you enter our website until you leave the website or close your browser window.
Persistent cookies. They are stored on your device until they expire or until you delete them.
The cookies we use can either be sent by us or by a third party
First-party cookies. They are sent by us when you visit our website.
Third-party cookies. They are sent by our advertising and analytics partners, such as Facebook and Google, when you visit our website.
What cookies do we use?
Google Analytics and Tag Manager. We use these Google tools to analyze visitors’ behavior and the traffic to our website, which helps improve your experience of the site. These cookies provide us with anonymised, aggregated data regarding for example, how many unique visitors we have, from which countries they come, how long they stay on the website and what they click on. In other words, they collect data about how our visitors interact with the website and geographical data. We use a feature called IP anonymisation and cannot connect this data to you. Google Tag Manager is used mainly to integrate and manage Google Analytics and third-party tags.
LinkedIn Pixel. We use LinkedIn Pixel for conversion tracking on our website. The pixel is integrated on our website and a cookie is set on your device by LinkedIn. LinkedIn is informed that you have visited our website and from what IP address. Timestamps and events such as page views are also stored. This enables us to statistically evaluate the use of our website in order to optimize it. We learn, for example, which ad or interaction on LinkedIn brought you to our website. This allows us to better control how our ads are displayed.
Blocking or removing cookies
Sharing of data
We may share information about your use of our website with our social media advertising and analytics partners such as Google, Facebook/Meta and LinkedIn. We only do this to deliver and market our own services with our partners’ help. We do not share or transfer personal data to third parties for their direct marketing purposes without your permission. We never sell your personal data to third parties. Please note that you can change your advertising settings on several social media platforms, such as Facebook.