Berkshire Hathaway Homeservices Blake Realtors® announces strategic partnership with Realforce

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Launching the Blake Boost marketing program, aiming to transform property marketing in New York with advanced tools and digital campaigns.

Carl-Fredrik Mandrapa Olsson
May 6, 2024
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Berkshire Hathaway HomeServices Blake Realtors® Partners with Realforce for Innovative Marketing Program.

Albany, NY—Berkshire Hathaway HomeServices Blake Realtors® is thrilled to announce a strategic partnership with Realforce, the global leader in real estate marketing software. This powerful collaboration will introduce the Blake Boost marketing program, a groundbreaking initiative poised to transform property marketing across New York.

With a commitment to harnessing the most advanced technology in real estate marketing, Berkshire Hathaway HomeServices Blake Realtors® and Realforce are merging their deep industry knowledge to deploy the Blake Boost marketing program. This initiative will leverage state-of-the-art software to enhance listing presentations, elevate the overall value proposition, and enrich the seller experience, ensuring a futuristic approach to real estate transactions.


"We are thrilled to partner with Realforce on the Blake Boost listing program, which promises to revolutionize our marketing strategies," exclaimed Linda Cusma, Marketing Director of Berkshire Hathaway HomeServices Blake Realtors®. "This collaboration opens up new avenues for social media promotion, enriching how we showcase properties and engage with buyers and sellers, ultimately raising the bar on service excellence."

The Blake Boost marketing program will empower agents with advanced tools and software that ensure a streamlined and effective marketing process. Features of the program include automated property listings, sophisticated digital marketing campaigns, and precise real-time analytics, which enable realtors to excel in the competitive market by making informed decisions and providing unparalleled experience for sellers.

"Through this partnership with Berkshire Hathaway HomeServices Blake Realtors®, we are setting a new benchmark in real estate marketing," said Philip Hegge, US Director of Realforce. "The Blake Boost marketing program is a testament to our commitment to innovation and excellence, providing a superior platform that enhances property marketing."

About Berkshire Hathaway HomeServices Blake Realtors®

Founded in the 1920 by Samuel E. Blake, Berkshire Hathaway HomeServices Blake, REALTORS® has grown into the premier real estate force in Northeastern New York. Through strategic mergers and acquisitions, we've expanded our footprint to cover over 6,500 square miles, affiliating with 20+ leading real estate firms.

A notable event occurred in 2015 when Blake Realty, Inc. joined the prestigious Berkshire Hathaway HomeServices brand, enhancing our capabilities and our commitment to innovation. Our century-long legacy of integrity drives us to deliver exceptional service and cutting-edge marketing solutions to our valued clients.

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Our mission is to simplify and modernize the technology stack for marketing teams in real estate.