Digital Marketing That Puts Power in Agents’ Hands.
The Real Estate One Family of Companies will provide digital marketing tools to their agents designed to promote listings, agents, and each of their brands, via AI-backed, automated advertising campaigns.
The technology is provided by Realforce, the marketing platform designed for real estate, and has been chosen following a successful pilot scheme with the Charles Reinhart Company, part of the Real Estate One Family of Companies network.
Jodi Dines, Chief Information Officer at the Real Estate One Family of Companies, said,
“Enabling our agents to offer meaningful differentiation in their marketplace was a key driver in finding a high-performing technology partner. Realforce was able to respond to our request to equip our agents with specific tools, that would promote their listings, their services, and their expertise to a relevant audience. Following the success of the trial, we’re excited to roll out the program to all members of the Real Estate One Family of Companies.”
Previously known as Adfenix until rebranding earlier this year, Realforce has been instrumental in strengthening the digital marketing agenda of many large US brokerages.
Of the partnership with the Real Estate One Family of Companies, Philip Hegge, US Director at Realforce, added,
“It’s been a pleasure to work with Jodi and the agents at the Charles Reinhart Company to implement the Realforce program. The successes we’ve seen are a testament to their progressive outlook in embracing the digital space. We look forward to replicating that success for all agents at the Real Estate One Family of Companies moving forward.”